How to drive better customer engagement
In an increasingly competitive business landscape, understanding your audience isn’t just helpful—it’s essential. One of the most powerful ways SMEs can achieve this is by harnessing the power of buyer intent.
Best time for CRM implementation
In the dynamic world of small and medium-sized businesses (SMEs), one of the biggest growth accelerators, and often one of the most overlooked, is the Customer Relationship Management (CRM) system.
Managing Your Customer Portfolio for Maximum Lifetime Value
Whether your business sells SaaS licences, industrial consumables or professional services, the triad of Conversion, Leverage and Defense is your blueprint for compounding lifetime value.
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How to Create a Deal Pipeline in Your CRM: A Practical Guide
Creating an effective deal pipeline in your Customer Relationship Management (CRM) system is critical to boosting your sales team’s productivity, forecasting accurately, and closing more deals.
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